06/03/2013

Microsoft’s Science Fair Is So Cool. So Why Aren’t Its Products?

Attending Microsoft’s TechFest is always an opportunity to stretch the mind.

Redmond’s annual science fair is literally a sneak peek into the future. Going from booth to booth, one gets a sense of where computing is headed, from new ways of viewing data and interacting machines to better ways of fighting spam and viruses.

But as mind-bending and enlighting as the event always is, it also can leave one scratching one’s head.

How can the company be doing such pioneering work and yet not be better at being the first one to succeed in many of these same areas?

There are areas where Microsoft has been successfully first, of course. The Xbox team’s Kinect is a great example of that.

“That’s a whole new product that was created … based around Microsoft Research technology,” says Rick Rashid, who has led Microsoft Research since its inception in 1991.

In addition to whole products that have shifted from labs into consumers’ hands, many individual features also trace their roots to the labs.

And Microsoft clearly gets a lot of bang for its research buck. The company’s 22-year-old research arm employs just 1 percent of the company’s workforce but accounts for a quarter of the company’s patents. It’s also designed to be an “early warning” system for impending new technologies.

“We need to be constantly pushing the envelope,” Rashid said.

On Tuesday, Microsoft showed off GeoFlow — a new way to visualize data from Microsoft Excel. Researcher Curtis Wong, who created the Worldwide Telescope, used drug-arrest data to show how Seattle Chicago police are actually spending a lot of time busting people for small amounts of pot.

Tracking pot arrests is interesting, of course, but the idea is to use it for all kinds of large data sets. Retailers, for example, can break down sales data in much the same way.

Wong has been working on what is now GeoFlow since his earliest days creating the global online telescope. He told me years ago that the space project was itself built on a platform he one day hoped to share with others.

GeoFlow is just one of a few dozen projects that Microsoft is showing publicly ahead of the internal portion of the Science Fair later this week. There, the main work of TechFest will take place — showing the research work to product teams, in the hope that they will see how things that work in the labs can be added to future products.

But Redmond also needs to be not just commercializing its research efforts but using them to deliver the next generation of mainstream products that consumers will want. Apple, by contrast, doesn’t have a basic research lab. They do years-out work, of course, but not in the academic way that Rashid and his team do.

And yet it is their research efforts, when brought to market, that have been doing a better job of capturing consumer attention.

AllThingsD will be checking out some of the research projects in Redmond all day Tuesday — at least those being shown publicly — and we’ll report back on some of the most interesting.

 

For more information about Content in Microsoft office 2010/2011/2013 & Windows 7/8 at the Cheapest Prices in Australia, please visit us online at :

 

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05/03/2013

Microsoft Dropping “Scroogled” Ads That Attack Google

Negative political ads work; that’s why we continue to see them. But negative search engine ads? Apparently, not so much.

Microsoft is reportedly ending its “Scroogled” campaign, which was launched in November to attack Google’s all-paid-inclusion shopping search results. Earlier this year, the Scroogled campaign expanded to take on Gmail privacy.

The theme of the overall campaign was “Google deception” or “Google dishonesty.” Google doesn’t tell you that its shopping search results are all paid. Google doesn’t tell you that it scans your (private) email to deliver ads in Gmail.

Microsoft also started an online petition to “Tell Google to stop going through your email to sell ads.” The petition more than accomplished its goal of 25,000 signatures (it captured 114,000). Notwithstanding the petition signatures, the ads seem to have had little if any impact.

Google’s search market share remained stable throughout the period of the campaign.

Gmail claims to be the global webmail leader, though some percentage of users have accounts because of Android. It’s second to Yahoo in the US according to comScore data. (Microsoft recently migrated users from Hotmail to Outlook.com.) While there was an initial uproar over Gmail privacy when ads first appeared in the service years ago, there seems to be comparatively little concern about it today — or at least that concern hasn’t translated into migration away from Gmail.

The Scroogled campaign was widely believed to be the brainchild of former Hillary Clinton campaign manager and Microsoft strategy consultant Mark Penn. However, Microsoft said that Penn “had little to do with Scroogled.” Penn’s PR firm, however, ran an anti-Google campaign on behalf of Facebook in 2011.

Microsoft’s earlier “Bing it on” Pepsi-challengesque campaign, which argued that people actually prefer Bing to Google in a blind comparison, also had little impact on the market. Indeed, Microsoft has spent countless millions in marketing on Bing. While those campaigns have no doubt boosted Bing as a brand and resulted in some lift in usage, almost all of that has come at the expense of Search Alliance partner Yahoo.

Having tried positive ads and attack ads, it’s not clear what sort of campaign would “stick” against Google. There probably is an effective approach, but Bing and its ad agency haven’t found it yet.

Below is a selection of the Scroogled and anti-Gmail ads Microsoft ran.

For more information about Content in Microsoft office 2010/2011/2013 & Windows 7/8 at the Cheapest Prices in Australia, please visit us online at :

download microsoft office 2010 at www.discountsoftwareau.com

 

 

03:08 | Lien permanent | Commentaires (0)

Microsoft Dropping “Scroogled” Ads That Attack Google

Negative political ads work; that’s why we continue to see them. But negative search engine ads? Apparently, not so much.

Microsoft is reportedly ending its “Scroogled” campaign, which was launched in November to attack Google’s all-paid-inclusion shopping search results. Earlier this year, the Scroogled campaign expanded to take on Gmail privacy.

The theme of the overall campaign was “Google deception” or “Google dishonesty.” Google doesn’t tell you that its shopping search results are all paid. Google doesn’t tell you that it scans your (private) email to deliver ads in Gmail.

Microsoft also started an online petition to “Tell Google to stop going through your email to sell ads.” The petition more than accomplished its goal of 25,000 signatures (it captured 114,000). Notwithstanding the petition signatures, the ads seem to have had little if any impact.

Google’s search market share remained stable throughout the period of the campaign.

Gmail claims to be the global webmail leader, though some percentage of users have accounts because of Android. It’s second to Yahoo in the US according to comScore data. (Microsoft recently migrated users from Hotmail to Outlook.com.) While there was an initial uproar over Gmail privacy when ads first appeared in the service years ago, there seems to be comparatively little concern about it today — or at least that concern hasn’t translated into migration away from Gmail.

The Scroogled campaign was widely believed to be the brainchild of former Hillary Clinton campaign manager and Microsoft strategy consultant Mark Penn. However, Microsoft said that Penn “had little to do with Scroogled.” Penn’s PR firm, however, ran an anti-Google campaign on behalf of Facebook in 2011.

Microsoft’s earlier “Bing it on” Pepsi-challengesque campaign, which argued that people actually prefer Bing to Google in a blind comparison, also had little impact on the market. Indeed, Microsoft has spent countless millions in marketing on Bing. While those campaigns have no doubt boosted Bing as a brand and resulted in some lift in usage, almost all of that has come at the expense of Search Alliance partner Yahoo.

Having tried positive ads and attack ads, it’s not clear what sort of campaign would “stick” against Google. There probably is an effective approach, but Bing and its ad agency haven’t found it yet.

Below is a selection of the Scroogled and anti-Gmail ads Microsoft ran.

For more information about Content in Microsoft office 2010/2011/2013 & Windows 7/8 at the Cheapest Prices in Australia, please visit us online at :

download microsoft office 2010 at www.discountsoftwareau.com

 

 

03:08 | Lien permanent | Commentaires (0)

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