22/05/2013
Could Run Away From Microsoft Into Google's Waiting Arms
Seeing greener pastures in the land of Google , Yahoo ! may be looking to opt out of a search deal it brokered with Microsoft ’s search engine, Bing.
Yahoo! linked up with Microsoft as part of a 2009 agreement to allow the Redmond, Washington-based company to power its searches. Since web browsers prefer to have Google as their search engines, Yahoo!’s overall hold on the U.S. search market has dropped from over 14% to 11.8% over the past year, according to a report by research and analytics firm Trefis.
For Yahoo! this is a big deal as search ads makes up approximately 14% of the company’s value and, though its search ad revenue has increased, its revenue per search metrics are below industry averages.
The 10-year deal, which went into effect in 2010, gives Microsoft 12% of the revenue Yahoo! generates from search ads that appear next to search results. The drop in market share has an opt-out clause that would allow either party to walk away from the agreement in mid 2015.
Yahoo!’s recent acquisition of Tumblr for $1.1 billion dollars, as well as a number of smaller deals that gave the company innovative staff and tech (think Summly) show that CEO Marissa Mayer is serious about bringing the company back to the relevance it enjoyed in previous years. If there’s a chance of improving its search and revenue generation by parting ways with Bing and partnering with Google’s search power, you’d better bet she’ll take it.
This is bad news for Microsoft as its market share has shown an increase of 1.6% due to its deal with Yahoo!
Yahoo! might also beef up its own search products but, according to Trefis analysts, that could take time and time costs money and market share.
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05:12 Publié dans Microsoft | Lien permanent | Commentaires (0)
Microsoft's new Kinect is official
Microsoft's introducing a new Kinect motion-sensing camera to go alongside its new Xbox One game console. The camera peripheral is getting some major improvements in its second iteration, and it's expected to ship with every new console at launch. One of the most impressive features is the ability to wake the console with just a voice command. Simply say "Xbox on," and you're ready to get gaming. In fact, you can shout all sorts of things at your new Kinect, such as "watch TV" or (wait for it...) "snap Internet Explorer." That's right, there is true multitasking built into Xbox One and you can move windows around or switch between tasks, with just a voice command. Of course, you can also navigate the various panels and screens with the usual hand waves and air pinches, should you feel a bit silly talking to your console.
On the inside is a 1080p camera -- a huge step up from the VGA sensor on the original Kinect. The new motion controller processes a stunning two gigabits of data per second to accurately read your environment. Everything about this second iteration of the Kinect is more accurate, in fact, from the number of reference points on your skeleton it monitors down to its ability to read your heartbeat. And it's powerful enough to bring that increased fidelity to not just one, but six skeletons simultaneously (should you have enough room in your pad for that many players). It even has the ability to talk to the standard Xbox controller for some Move-like functionality. Lift the remote and you'll lift your shield in the game, for example. For Microsoft, the Kinect is what ties the Xbox One experience together.
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05:10 Publié dans Microsoft | Lien permanent | Commentaires (0)
Watch Microsoft reveal the next-generation Xbox
Today's the day. After waiting weeks and wading through rumors, Microsoft will finally reveal the next-generation Xbox console. Though there are a multitude of ways you can watch the new console greet the world, might we recommend watching here with your fellow Joystiqers.
Watch the entire reveal, in high-def, after the break and make sure to keep a window opened to stay updated on our liveblog, with impressions live from the reveal event.
Who is Peter Moore wearing?! Did Bobby Kotick really paint the Xbox logo on his chest?! Is J. Allard haunting the reveal rafters Phantom of the Opera style?! We'll let you know in the liveblog.
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05:03 Publié dans Microsoft | Lien permanent | Commentaires (0)